CT Perception Survey Summary: What do our clients think of us?

In late 2018, we commissioned our first external perception survey to test what people honestly think of Campbell Tickell. We appointed Creative Bridge, to bring independent challenge to the process. Associate consultant Jacquie Anglin subsequently interviewed 34 people, drawn from care and support, central and local government, charities, commercial companies, housing associations, regulators, and sports and membership bodies, through confidential one-to-one telephone calls.

1. Main perceived strengths

  • Quality of services – particularly relating to governance, regulatory issues, recruitment, mergers and acquisitions, risk, strategy and market intelligence;
  • Quality of people – almost half of interviewees named people as the main outstanding featured about Campbell Tickell;
  • The business’s broader offer, as well as its connections and influence (particularly in the housing sector);
  • The breadth of knowledge about housing and care, as well as the transferability of that insight and best practice to other sectors;
  • The balanced, honest and sensitive challenge provided, especially when helping to address complex issues or highly-charged situations;
  • Flexibility in responding to clients’ changing needs.

2. Statement responses

Interviewees were most strongly and very highly positive about these aspects of Campbell Tickell, with responses assigned a score to give average ratings:

Statement Score out of 5.00
Overall satisfaction with the relationship 4.93
Honest, straightforward and ethical business 4.92
Prompt responses to any requests for advice and assistance 4.90
Easy, efficient and straightforward to work with 4.88
An excellent reputation 4.83
Good understanding of business, needs and priorities 4.83

3. Campbell Tickell in a nutshell

Perceptions were consistent, regardless of sector.

CT in a nutshell

4. Our response

  • Review and sharpen our communication strategy to fully explain the range of solutions we offer;
  • Give greater prominence to our strong track record in promoting diversity and equality in governance, recruitment, employment and service delivery;
  • Further strengthen our team of consultants to provide greater capacity and range of skills in-house;
  • Promote the learning from our growing body of work in the areas of business transformation and innovation;
  • Further develop our quality assurance processes;
  • Conduct further surveys at appropriate intervals to ensure we hear the views of partners and others we work with, outside the client-consultant relationship.

For more information: Please contact: Zina Smith, Marketing & Communications Coordinator on +44 (0)20 3434 0977 or e-mail: zina@campbelltickell.com