The new written style and structure which James Tickell developed for the Charity Commission have really helped to broaden the appeal of our publications, and improve our ability to reach a much wider audience. In just 14 weeks we’ve had orders for 40,000 copies of the first publication he wrote for us – a huge increase on the usual levels of demand. This work is an important contribution to our effectiveness as a regulator. He produced all this very quickly for us and we’ve had many unprompted compliments on the clarity of the guidance.