What we discovered was that there was no such thing as too much communication. It was communication, communication, communication.
In that regard, the WhatsApp Group Campbell Tickell set up was really, really useful. It gave chief execs a safe space to offload, to ask questions, to check what other people were doing, to sense-check, to check stuff. It was really helpful, and I’d like to carry that sort of forum forward.
I think actually it accelerated decision-making in the sector and helped us make better decisions more quickly.
