The business of communication

Good communications are critical to the success of any organisation; how an organisation is portrayed in the media influences a whole range of perceptions of its products, services, vision and values. A communications strategy is an integral element of most organisations' corporate business plans. The success of that strategy hinges on effective planning to identify the business objectives, the audiences to address and how to reach them.

The Business of Communication takes you through the step-by-step planning of a communications strategy which meets your needs, resources and opportunities, and includes a number of case studies on how it has been done from communicators in the housing field.